Three Fat Ducks
Brand refresh for independent coffee house
Under new management and bursting with attitude, the team of Three Fat Ducks wanted to create a vibrant atmosphere to appeal to the young family clientele of their local coffee house. Introducing some laid-back humour was also essential to their new brand which would be incorporated across both their in-house point of sale and social media.
A number of fun slogans were created to lend themselves to promotions such as 2 for 1 deals and future plans to incorporate an app-based rewards program.
Social media accounts were set up to build awareness and the team reported a positive response from locals to their new image.
Without making the new brand appear too cliche, the logo incorporates three elements, a coffee bean, the number 3, and of course a fat duck. This was matched with a rounded script font to tie in with the logo aesthetic.
A further bold heading font was used to create impactful social media posts which also complimented the logo typography.