Three Fat Ducks
![THREE FAT DUCKS LOGO](https://fourtrees.design/wp-content/uploads/2023/09/THREE_FAT_DUCKS_LOGO.png)
Brand refresh for independent coffee house
- Branding
- Social Media
- Website
- App UX/UI
The Brief
Under new management and bursting with attitude, the team of Three Fat Ducks wanted to create a vibrant atmosphere to appeal to the young family clientele of their local coffee house. Introducing some laid-back humour was also essential to their new brand which would be incorporated across both their in-house point of sale and social media.
The Solution
A number of fun slogans were created to lend themselves to promotions such as 2 for 1 deals and future plans to incorporate an app-based rewards program.
Social media accounts were set up to build awareness and the team reported a positive response from locals to their new image.
Branding Concept
Without making the new brand appear too cliche, the logo incorporates three elements, a coffee bean, the number 3, and of course a fat duck. This was matched with a rounded script font to tie in with the logo aesthetic.
A further bold heading font was used to create impactful social media posts which also complimented the logo typography.
![COASTER MOCKUP 1600X1200](https://fourtrees.design/wp-content/uploads/2023/09/COASTER_MOCKUP_1600X1200.jpg)
![TFD SITE](https://fourtrees.design/wp-content/uploads/2023/09/TFD_SITE.jpg)
![THREE FAT DUCKS instagram](https://fourtrees.design/wp-content/uploads/2023/09/THREE_FAT_DUCKS_instagram.jpg)
![THREE FAT DUCKS APP UI](https://fourtrees.design/wp-content/uploads/2023/09/THREE_FAT_DUCKS_APP_UI.jpg)