Three Fat Ducks

Three Fat Ducks logo

Brand refresh for independent coffee house

Client: Three Fat Ducks

Industry: Speciality Eatery & Coffee Shop

Project Scope

Under new management and bursting with attitude, the team at Three Fat Ducks set out to create a vibrant atmosphere that would resonate with their young family clientele. A key focus of the new brand was to introduce a touch of laid-back humor, seamlessly integrated across both in-house point-of-sale materials and social media platforms.

A collection of playful slogans were developed for promotions, such as 2-for-1 deals, with future plans to incorporate them into an app-based rewards program.

The logo blends three core elements: a coffee bean, the number three, and, naturally, a fat duck. The logo’s aesthetic is complemented by a rounded script font, paired with a bold heading typeface to ensure maximum impact across social media.

Three Fat Ducks coasters on wooden table
Three Fat Ducks website mockup
Three Fat Ducks social media post mockups
Three Fat Ducks rewards app screen mockups
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