Solterbeck Events are a prominent events agency based in Melbourne, Australia, boasting a rich legacy spanning over 30 years in the industry. With a diverse portfolio that includes internationally recognised brands and key players in sectors such as telecommunications, finance, and automotive, they specialise in delivering incentive reward programs, conferences, product launches, and more, both domestically and internationally.

In need of a revitalised brand identity, we collaborated closely with company directors and stakeholders to develop a comprehensive rebranding strategy. The rebranding initiative encompassed a complete overhaul of Solterbeck Events’ visual identity and communication channels. Key deliverables included a new company website characterised by sleek design, intuitive navigation, and compelling content that showcased their diverse portfolio and service offerings, while data-driven insights from Google Analytics were leveraged to refine SEO strategies and drive organic traffic. With a focus on clarity, professionalism, and visual appeal, social media content was curated to engage audiences across multiple platforms, while office signage and business cards were redesigned to reflect the updated brand aesthetic, ensuring consistency across all touchpoints.

The rebranding concept centered on sophistication, and versatility, reflecting Solterbeck Events’ commitment to delivering exceptional experiences and exceeding client expectations. A refined colour palette and custom typography were employed to convey professionalism and credibility, while resonating with both existing clients and prospective partners, communicating Solterbeck Events’ reputation for excellence and innovation.