In 2021, Palliative Care Australia (PCA) marked its 30th anniversary of promoting quality support for those in need. This milestone was significant, as it was also the first time the conference was streamed online due to COVID-19 restrictions.

The client needed a digital prospectus that highlighted the conference theme, core values, mission statement, and sponsorship options. We teamed up with a Melbourne-based events agency to create digital assets for the virtual platform and refresh the event’s branding.

Choosing the right imagery for the event was essential to steer clear of the usual bereavement visuals. The client aimed to showcase the service as a chance for families to enjoy precious time together in comfort and dignity.