Branding – what is it and why is it such a big deal?
Branding is much more than a logo, catchy slogan or snazzy website. It covers everything from a company’s visual elements to its values. In a nutshell it’s a company’s personality. Imagine a brand is like a person walking into a room full of people. Their clothes (the logo and design),…
The Power of Branding: A game changer for your business
It’s a topic that’s often underestimated but packs a punch like no other: Amazon CEO Jeff Bezos said, “A brand is what other people say about you when you’re not in the room“. Imagine if your business were a person, branding would be its style, personality, and voice. It’s the…